Daire Matiluko

Daz is a 25-year-old London-based creator with an effortless sense of style and a genuine love of fashion. From sharing more accessible alternatives to designer favourites to weighing in on whether trending pieces are really worth the hype, Daz has built an audience who trust his recommendations and enjoy his honest take on what to wear. His personal style isn’t restricted by labels or departments, and he encourages his audience to approach fashion with the same open mind.

Daz’s natural style, easy-going personality and consistently strong audience response have made him a sought-after partner across fashion, fragrance and lifestyle. He regularly works with eBay, has created content for leading fragrance houses including Paco Rabanne, and fronted a campaign shoot for Regent Street.

His work has taken him from Wimbledon with American Express to joining forces with Heinz and Heineken for their World Cup collaboration, reflecting just how naturally Daz can move between fashion, culture and major moments.